The shift towards a circular economy is accelerating as more companies recognize the potential of circular business models. The transition is driven by the global megatrends such as material price volatility, resource scarcity, supply chain disruptions, evolving regulations and the increasing demand for sustainable business practices.
Forward-thinking companies have already demonstrated that circularity is not only an environmental necessity but also a competitive advantage. By embracing circular solutions, businesses can enhance resource efficiency, strengthen customer relationships, unlock new revenue streams and disrupt old, unsustainable business practices. By transitioning to a circular economy, are we able to address our sustainability crisis - while enabling new business opportunities for the future.
Featured articles in the blog series:
The Circular Shift blog series spotlights the circular business solutions pioneered by the Combient Network companies. Through the series, Combient Pure highlights the business potential of circularity, showcase leading industry examples, and inspire more companies to take steps towards circular business models.
The solutions represent one or more circular business model categories:
Product as a Service
shifts product ownership from the buyer to the manufacturer, offering products through leasing, subscription, or pay-per-use models rather than product sales. This approach incentivizes companies to design durable, repairable, and upgradable products, as they retain responsibility for maintenance and end-of-life management.
Product Life Extension
strategies aim to extend the useful life of products through maintenance, refurbishment, remanufacturing, and resale. This reduces the need for new production and therefore reduces material consumption.
Sharing Platforms
facilitate the shared use of underutilized products, maximizing their value while reducing overall consumption. Digital platforms enable individuals or businesses to share assets like vehicles, equipment or tools, increasing efficiency and lowering demand for new production.
Circular Inputs
focus on sourcing renewable, recycled, or biodegradable materials that can be reintegrated into the production cycle. This model ensures that products are designed with sustainable materials from the start, reducing dependency on virgin resources.
Resource recovery
involves capturing and repurposing resources from waste streams, turning them into valuable inputs for new production. By closing material loops, resource recovery reduces landfill waste and decreases the need for raw material extraction.
Would you like your company’s circular business model to be featured in our series? We invite you to share your success story by submitting this short form or reaching out to us directly at melissa.kanerva@combient.com.
We look forward to showcasing innovative solutions and working together to drive circularity forward!